Where curiosity meets strategy.

Product Marketing Storytelling

I'm finishing my B.S. in Leadership & Business Management with a marketing concentration at NYU, graduating December 2026. For the past two years I've run listing launches for a luxury real estate agent and made short-form content that reached 24,000+ people, and I'm co-founder and CMO of Micro, an AI productivity app. Before marketing, I spent nine years in veterinary medicine, where I learned to prioritize fast, stay calm under pressure, and lead a team.

See my projects Resume (PDF) LinkedIn
Tiffany Tran smiling, wearing a light blue blazer
Tiffany Tran
24Kviews on one reel, 95% from people who didn't follow me
$20Krevenue and 500+ users in six months at BreadSync, where I advised on UX
$10.7Min closed home sales I coordinated from contract to closing
9 yrsin fast-paced veterinary care, including training 30 coworkers
selected work

Projects

Launches, client work and class projects. Open a folder to see the question, what I did, and what came of it.

on camera

Content

I film, edit and post short-form video, then read the numbers to learn what worked and why.

My most-viewed reel
24,043views from 17,013 accounts
95.3%of views from non-followers
360interactions: 309 likes, 18 saves, 16 comments, 15 shares
The question
What gets content in front of people who don't follow me yet?
What I did
  • Filmed and edited product, food, event and dance videos in CapCut and Final Cut Pro.
  • Broke down my own post performance by view source, audience and engagement.
  • As a videographer intern at N2 Dance Studios, filmed and edited class videos to the studio's brand guidelines.
What came of it
  • The ballet reel reached 24K views, almost all from people who didn't follow me.
  • Another post earned 2.4x my average Reels views.
  • Calbee, a Japanese snack brand, reposted my story to its 23.3K followers.
@mstiffytea on Instagram
More videos I've made
Molly Tea drink review
Camera unboxing
Lash serum tutorial
Tulip Day event
N2 Studios class
the path so far

Experience

From clinic floor to marketing team. The common thread is leading the room and keeping things moving.

  1. Dec 2026

    B.S. Leadership & Business Management

    NYU School of Professional Studies

    Marketing concentration, GPA 3.82. Coursework includes Consumer Behavior, Data & Digital Storylines, Product Innovation, and a leadership program in Prague.

  2. Fall 2026

    TEDxNYU marketing committee

    NYU Product Management Club · Real World course: FOX Sports

    Working with a student team on a FOX Sports campaign brief.

  3. Jul 2026 – now

    Co-founder & CMO

    Micro

    Leading user research, brand and pre-launch marketing for an AI productivity app.

    Co-founder
  4. Feb 2026

    Product & UX Advisor

    BreadSync

    Advised a sports betting tracker through growth to 500+ users and $20K in revenue.

  5. 2025 – 2026

    Short-term rental co-host

    Legacy Developers

    1+ year of Superhost status, a 4.8/5 rating, 100% response rate and 0% cancellations across Airbnb, Vrbo and more.

  6. Feb – May 2025

    Studio assistant & videographer intern

    N2 Dance Studios

    Filmed and edited short-form class videos to brand guidelines.

  7. Nov 2024 – now

    Executive Assistant & Transaction Coordinator

    Christina Mai, REALTOR® (Compass)

    Coordinated 10 transactions to closing, including $10.7M in home sales, and run listing launches from shoot day to broker's open.

  8. 2023 – 2024

    REALTOR®

    eXp Realty, Virginia

    Earned my Virginia real estate license and guided buyers and sellers through their transactions.

  9. Mar 2021 – now

    Licensed Veterinary Technician

    Banfield Pet Hospital, Falls Church (now per diem)

    Cut intake and treatment delays by about 2 hours per shift and managed 10–20 cases a day.

    Helped lead OSHA training for 30
  10. Feb 2021

    A.S. Veterinary Technology

    Platt College · Google Digital Marketing & E-commerce Certificate

    Became a Registered Veterinary Technician in California, then moved to Virginia and transferred my license.

  11. 2017 – 2021

    Started in veterinary medicine

    Community Animal Network · clinics across Southern California

    Worked my way from animal rescue intern to receptionist, veterinary assistant and extern while earning my degree.

a little about me

I've been the one organizing the group for as long as I can remember.

In high school I was secretary and publicist for the Vietnamese Student Association, and I raised $4,600 to travel through Europe as a People to People Student Ambassador. At NYU I served as recruitment chair for Alpha Kappa Delta Phi. Then I spent nine years in veterinary medicine, where leading meant keeping a team steady through emergencies.

Off the clock, I dance. I've been on Level V Origins Dance Team since 2017, and my high school team were USA Nationals finalists. I recently took an adult ballet intensive, which became my most-viewed reel. I've traveled to 15 countries and speak English and Vietnamese.

How I use AI: it's part of my everyday workflow. Micro is an AI app, Journi was an AI product concept, and I built this site with Claude, directing the strategy, content and design and refining it through conversation.

Marketing

  • Go-to-market
  • Campaign development
  • Content strategy
  • Social media
  • Consumer research
  • CRM & email
  • Copywriting

Product

  • User interviews
  • Product discovery
  • MVP prioritization
  • QA testing
  • UX feedback
  • Workflow optimization

Data & finance

  • Social analytics
  • Survey design
  • Segmentation
  • DCF & valuation
  • Financial modeling

Tools

  • Brevo
  • TestFlight
  • Excel
  • Google Workspace
  • PowerPoint
  • Canva
  • CapCut
  • Final Cut Pro
  • WordPress
  • Squarespace
  • Claude
  • ChatGPT
  • Gemini

Let's work together.

I'm looking for marketing, product marketing and product roles and internships for 2027. Open to remote, hybrid, or relocating.

LinkedIn Instagram Resume
Co-founder & CMOJul 2026 – presentRemote

Micro: an AI coworker, marketed before launch

Micro is an AI productivity app with a mascot coworker, a pixel office you decorate as you finish tasks, and a tone setting that decides how blunt your reminders get.

The question
What makes people stick with a productivity app, and how do we build an audience before the app exists?
What I did
  • Ran 12+ one-on-one user interviews and turned recurring pain points into onboarding, messaging and UX changes across 15 TestFlight builds.
  • QA-tested each build and documented friction points for the founder and product designer.
  • Built the landing page and Brevo CRM from scratch.
  • Launched Micro on eight channels (Instagram, TikTok, X, Threads, Discord, YouTube, LinkedIn and Reddit), with positioning written for each one.
What came of it
30 waitlist signups before beta, and a product shaped around what users told us.
User researchQA testingGo-to-marketCRM
Executive Assistant & Transaction CoordinatorChristina Mai, REALTOR® · CompassNov 2024 – present

From listing launch to closing day

As executive assistant and transaction coordinator for a luxury real estate agent, I run both halves of a sale: the marketing that brings buyers in, and the contract timeline that gets the deal to the closing table.

The question
How do you get busy agents to tour a $2.5M home, and then keep every party on schedule once there's a contract?
What I did
  • Designed the broker's open invite for 6600 Reserves Hill Ct around what agents care about: the location, a catered lunch, the home's private golf simulator, and free professional headshots for touring agents.
  • Wrote and designed a two-page features sheet that sorts 40+ selling points into scannable sections.
  • Coordinate photo and video shoots, social content and print pieces so each listing launches on time.
  • Run the full contract timeline from accepted offer to closing, tracking every deadline and keeping agents, clients, lenders, title companies and vendors on schedule.
  • Manage contracts, the CRM and the Google Business Profile, and take on projects independently, including pitching marketing ideas.
What came of it
Since November 2024, I've coordinated 10 transactions from contract to closing: 7 home sales totaling $10.7M, ranging from $780K to $2.5M, plus 3 leases.
Campaign launchCopywritingDesignContract managementStakeholder coordination
NYU · Intro to FinanceWith Cailey Erber
Highest score our professor has ever given

Airbnb: should you buy at $122?

An investment recommendation for Airbnb stock, built on a free cash flow valuation and a hard look at the risks most models skip.

The question
Airbnb is a great business. Is its stock still worth buying at today's price?
What we did
  • Built a five-year free cash flow (FCFF) model, projecting cash flow from $2.72B in 2025 to $4.96B in 2029, and tested how the fair value moves with the discount rate.
  • Checked the DCF against EV/Revenue, EV/EBITDA and P/E multiples and weighted the results.
  • Scored short-term rental regulation risk across NYC, Paris, Spain, Germany and the UK, and assessed upside from the new Instacart partnership.
What came of it
A HOLD call. The DCF showed $136 per share (11.5% upside), but the weighted valuation of $96.20 and regulatory risk meant the price was already fair.
ValuationDCF modelingRisk analysis
NYU · Data & Digital StorylinesMock agency Goldman Snacks · team of 5Oct 2026

Martinez Cocina: three personas, built from the data

Our class ran as a mock marketing agency, Goldman Snacks. Our mock client, a family-run hot sauce brand newly acquired by Fiesta Todos, needed to know who to target to grow without losing its core customers.

The question
Which customers can help Martinez grow grocery sales 50% and online sales 25% by 2028?
What I did
Worked across the whole report, from the personas to the recommendations. We combined Martinez's customer segments, Fiesta's customer base, social performance data and hot sauce market research into three personas, each with a reason to target and a plan to reach them.
SegmentationPersonasData storytelling
53%of Martinez customers

Valentina, the Latino family cook

Overlaps with Fiesta's core shopper (45%), so she's the easiest to grow through grocery.

Reach her: Latin aisle placement, bilingual shelf tags, weekend tastings, recipe content on Pinterest and Facebook.

28%of Martinez buyers

Jayden, the Gen Z food explorer

Instagram already drives 53% of Martinez's online conversions.

Reach him: videos under 15 seconds (a 10-second clip hit 95% completion), creator and athlete collabs, limited drops, gift bundles.

16%of customers

Mike, the spicy-food sports fan

A heavy repeat buyer that Fiesta doesn't serve at all, so he's new revenue.

Reach him: Knicks and game-day partnerships (Knicks videos drew 1M+ impressions each), wing and grilling promos, holiday gift packs.

NYU · Consumer BehaviorTeam of 6

REI: loved brand, lost sales. Then #GearUpAndGo.

A consumer behavior study of REI. I led the research method and results, wrote the case for why people shop there, and created the #GearUpAndGo campaign concept.

The question
REI has strong brand equity. What keeps people from buying there?
What I did
  • Designed a six-section online survey covering shopping behavior, brand awareness, retail experience, perceptions and demographics. Collected 60 responses and flagged the skew toward friends and family.
  • Analyzed the results: brand equity was strong, price was the biggest barrier, and Amazon was the main competitor (75% vs. REI's 35%).
  • Created #GearUpAndGo, which turns REI's once-a-year #OptOutside into a daily push, with nano, micro and macro creators and a membership hook: "Join once for just $30. Adventure for life."
Survey designConsumer insightsCampaign concept
NYU · Intro to FinanceSolo projectDec 2025

Journi: pitching an AI travel planner, Shark Tank style

Journi builds personalized itineraries in seconds and stays free for travelers. Restaurants and attractions pay $828 a year for placement.

The question
Can a travel app that's free for users make money, and is it worth funding?
What I did
  • Mapped the problem, solution, customers and channels in a lean canvas.
  • Built a five-year financial model in Excel, growing from 150 sponsors in year one to 4,000 in year five.
  • Stress-tested it against slower growth and higher costs, then pitched a $300K ask.
What came of it
A base-case NPV of +$966,693 and an IRR of about 86% at a 20% required return. Every stress scenario stayed NPV-positive.
Business modelFinancial modelingPitching
NYU Prague · Leadership & ManagementMMAT Consulting · team of 4

Lasvit: scaling a luxury glass studio

Lasvit pairs centuries-old Bohemian glassmaking with modern architecture. Our consulting team advised its board on how to grow without losing its creative edge.

The question
How do you scale a company built on artistry without standardizing the art?
What we did
  • Proposed replacing serial hand-offs with permanent project cells, each co-led by a designer, an engineer and a project manager from day one.
  • Applied transformational and servant leadership, and designed a balanced scorecard that rewards innovation alongside margins.
  • Flagged two risks, the efficiency trap and the loss of master glassblowers, with an apprenticeship pipeline to address the second.
My part
I worked on all of it, from the ideas to the slides.
StrategyOrg designLeadership
NYU · Product InnovationSolo

Travelpro vs. the trendy hardshells

A product review written for a Travel + Leisure-style audience, drawing on my own travel to 15 countries.

The question
Why do pilots choose a 39-year-old luggage brand over the Instagram favorites, and how can that brand catch up on social?
What I did
  • Compared Travelpro's front-opening softside with clamshell hardshells from Away, Béis and Monos on design, weight, price and airline-damage coverage.
  • Interviewed a flight attendant and frequent travelers, and weighed the counterargument for hardshells.
  • Recommended how Travelpro can compete on branding without giving up function.
Product critiqueCompetitive analysisWriting
Product & UX AdvisorFeb 2026

BreadSync bet tracker

BreadSync is a bet-tracking platform for strategic sports bettors.

What I did
  • Advised on website structure, UX clarity and product presentation, with ongoing feedback on user-facing decisions.
  • Wrote the launch press release.
What came of it
The platform grew to 500+ users and $20K in revenue within six months, including revenue from a brand partnership.
UX feedbackPR
Campaign designMay 2026

Dr. Dina for Freeport School Board

A six-slide Instagram carousel for a school board candidate.

What I did
Turned the candidate's platform into four clear themes (academic excellence, real-world readiness, supportive schools and parent voice) with a quote for each, then closed on the vote date and contact details.
Social designMessaging
NYU · New Tech in Advertising & PRSolo

From influencers to user-generated content

Why brands are moving from influencer deals to content made by real customers.

What I did
  • Traced influencer marketing from the 1760s to today's oversaturation and consumer fatigue.
  • Compared UGC creators with influencers on cost, creative control and reach.
  • Studied how Insta360 uses customer content, and included my own story that Calbee reposted to 23.3K followers.
ResearchSocial strategy
NYU · New Tech in Advertising & PRTeam of 3

Shoppable video & live commerce

How in-video checkout turns scrolling into buying.

What we did
  • Analyzed how shoppable video and live commerce remove purchase friction, with market data from McKinsey, HubSpot and TikTok Shop.
  • Studied Sephora's creator storefronts and the SKIMS "Kimsmas" TikTok Live.
  • Developed a mock video-to-checkout campaign for Radical Ritual.
E-commerceCampaign concept
Project